A Few Basic Marketing Thoughts

Today, I would like to discuss a few things about Marketing. The main thing that I would like to accomplish here is to get the spirit of marketing going. But when I say Marketing, I do not mean just any kind of marketing but I am considering really direct marketing, mixed with guerrilla marketing, mixed with bootstrapping.
I feel that this is the kind more suited to small independently owned businesses as opposed to very large corporations. I am sure that there are some who do not know what guerrilla marketing is so I would like to discuss that briefly. Guerrilla marketing is  marketing that is of a bootstrapping nature mixed with direct response marketing mixed with a certain mindset which I shall expound on later.

So now we have direct marketing, guerrilla marketing and bootstrapping. These are all very good activities for the small business owner. And these are skill areas of business that owners should definitely seek to master seeing they help to keep  cash flowing into the business.

First it is probably best to focus an eye to what direct response marketing is then add to that a word about bootstrapping and then finally add a brief comment about the guerrilla effect to all of that. These all work so wonderfully at promoting a business and of making successful marketing such a doable thing for the small enterprise.

Direct marketing is more accurately, direct response marketing. The main purpose of it is to get a response toward a sell from a prospect or a customer as opposed to say brand awareness or brand building. A large corporation might spend 3 million dollars for a commercial during the Super Bowl and during that spot not even present any special offer or seek to elicit a response to buy. It might  only present  a funny spot to get the company’s name out in front of the audience.

For example Pepsi Cola has spent millions over the years on brand building so that people will be aware that Pepsi is still alive and kicking. Large amounts of money is spent for it to continue to be a  “Brand Name product”.  Small operations should not use much of there resources focusing on building a brand at least not at first.
Only  three beautiful Terrier pups left, from great breed stock, offering them at a 25% discount, won’t last long, call me fast at 555-will-b-gone-soon”.

Now this is a great ad that seeks to elicit a response and this is how small businesses should advertise. This is one of the principles of direct marketing which will definitely put money in the bank. Now let’s look at what you see many times from small operations, which should really be avoided.

Tim’s Automotive Repair… we provide full car care services..we do brakes, oil changes, Tune-ups, diagnostics..We are located at the corners of “Anytime You Decide to and…” Take your Time To  Come On Down”

Now millions and millions of dollars of small  business money go to ads just like this one which makes no real offer and elicits no feelings of urgency to respond. Because no directive is given to respond, there is usually very little response. And lots of money is as a result left on the table…. Smaller operations can not afford to do this.

Now good direct response marketing strategies should definitely be incorporated with bootstrapping.  And bootstrapping , according to Guru Marketer Seth Godin, is really a mindset more so than a financial condition. It arises from the thought that the business should start out profiting almost immediately and that investments in the business should be basically financed  from the revenues from the business.  And that business owners should always first ask “how can I get that.. or how can I do this… without having to use money”.

So mixing bootstrapping with direct response marketing turns out to be a beautiful combination in small and even mid-size operations.

And lastly, adding the guerrilla marketing effect produces a three component powerhouse which provides a great foundation upon which to launch and run a business. I say guerrilla marketing Effect because this kind of marketing is really and foremost a certain kind of business ingenuity.

Ingenuity as in the word ingenious and in the word genius. Guerrilla marketing is to market with a real, down to earth.. common sense genius that is closely in touch with the common man. And so this wise common sense approach is able to produce decisions that  outwit big business bureaucracies and also other small operations who fail to use such an alert ingenuity. So here you have a few items that bode well for the small businesses who take advantage of them. And they all work really well in the area of customer procurement; which is Marketing.

Samsung Galaxy S6 Trading

Samsung has hit hard earlier this year with Galaxy S6 and S6 with its Galaxy Edge, Galaxy S6 active is now finally official. However, Samsung Galaxy S7 is still not official, but just rumours. Less elegant than the S6, reinforced this model offers the same features with a much more impressive battery. Samsung Galaxy S6 Active, Enhanced version of its flagship smartphone. The element-defying version of the Korean flagship was just unveiled as an AT&T exclusive in the US.
Aesthetically speaking, for sure, it does not look anything like its two older smart phones. It is much less pretty to look at, even, but this is not surprising because its hull was reinforced to withstand bumps and drops. In addition to the IP68 certification and mil-STD-810G (for resistance to water, shock and dust proof), The high-end equipment of the Active is confirmed. It has, like the S6.
If you need a phone resistant and able to assist you in all your adventures, then it may hold your attention. Especially it is accompanied by a new application – Activity Zone – who can give you valuable information about your environment.
Samsung has opted to keep the same specs. The Active Galaxy S6 is well equipped with a Super AMOLED 5.1 inch display capable of a type definition qHD (2560 × 1440), with Exynos 7420 Octa-core 64-bit processor. Supported by 3 GB of RAM. The storage space reaches 32 GB and it will unfortunately not be possible to extend it through a micro SD port.

For the photo sensor, and it will feature, we can count on a 16 mega pixel on back of a smartphone and a front camera of 5 megapixels. Double tapping the home button will bring up the camera, low light video, high clear zoom, virtual shot, slow motion, fast motion, pro mode, We discover, however, that the battery of the new Galaxy is much better capacity than the S6 with 3500 mAh against 2550 mAh only. It will thus need only half an hour to fill half. Video Definition recording (in pixels) 3840 x 2160, GPS Software Google Maps, Navigation, Wi-Fi support 802.11n / AC, With bonus, the wireless charging, the possibility of regaining 50% of battery life in 30 minutes and that, when the gauge displays only 10% make calls and send text messages for another 24 hours. Finally, it works with Android 5.0.2 Lollipop.

Make Your Business Visible On The Web With Online Business Directory

No matter how small or large an organization is, it always tries to gain exposure for its targeted clients. And with the advent of the internet, the World Wide Web has become one of the major platforms for such businesses to gain visibility. When a business wants to become visible on the web effectively, then one of the most tested ways is to get registered on an online business directory. All the major search engines give a lot of importance to these business directories and hence, posting your business in such directories will definitely attract more customers towards your products and services.
Features of an Online Business Directory
An online business directory is not the only place where people can locate your business, however, it is one of the most popular places for people to view different businesses. It actually has overshadowed the offline directories which were very common few years back. These online directories have a lot of features and let us now see what they are:
Customer Friendly: These online directories are user-friendly than the offline ones. Any person can easily go through it online and with the help of its self-help guide, finding out the desired information is not at all a tough job.Huge Date Classification: The offline directories have the limitations of the number of pages, however, there is nothing of that sort in the online directories. All the data can be organized easily on the web pages.Easy to Add/Remove Data: If you have already published your business on the online directory, you can always add or remove any particular feature of your products or services. You can make the updates on a daily basis and this is what is more interesting about these online directories.

When you opt for online directories, you will not have to pay for any publishing or distribution costs. Hence, this is indeed a cost effective option for all the business owners.
Eco-Friendly: When we use any kind of book, it means that each and every page is the result of deforestation. However, the online directories are eco-friendly. No tree is being cut in order to make these directories.Easy Promotion: You can always add your company’s website with your business listing on the online directories. This way, the views can directly jump to your website to get a detailed knowledge about your services or products. This means that you will be able to promote your business in a much easier manner.Apart from all the above listed features, you can also enjoy a much higher SEO rank if you include your business in these online directories. The search engines give a lot of priority to these listing sites than any business website. So, you should no more think any further and add you business to these online directories. This way, you will easily be able to attract probable customers towards your products and make profit.

How Unethical SEO Service Providers Bad-Name Professional SEO

I remember back in 2009 when I was learning Search Engine Optimization, our trainer said that SEO has already started to become a field that everyone thinks he/she can do it. Just like we used to have so many (self-proclaimed) web/graphics designers, now you can see hundreds; even thousands of individuals claiming that they know SEO better than experts out there.I do not have any problem with that. Not as long as these SEO spammers do not bad-name and rob SEO clients. I can list a number of reasons why Search Engine Optimization is not for everyone. And believe me, I can prove it.

1. Starting From The Basics, They Don’t Have Any Base

That’s right. The majority of these SEO gurus have not ‘learned’ Search Engine Optimization the proper way. In fact, they have just ‘studied’ it as a topic and they got this crazy idea that anyone can do it. Of course SEO is not that hard or confusing that only selected people can do, but the key point here is to study and learn things the right way; from the basics.

Simply by reading couple of articles on the Internet and participating in couple of Internet Marketing blogs or forums can not make anyone a SEO specialist or a guru at all.

2. False Guarantees, Short-Term SEO Results, Spammy Techniques And Other Lies

When these low profile SEO’s have no clue about how to compile an SEO strategy or how to execute website optimization process, they will do what is obvious—they will mess things up for their clients; bit time. And that’s not all what they do. They lie almost about everything to their clients. They lie about ranking techniques they will be using, they lie about the results a client is expecting to see, they even lie about ranking their websites in a short span of time. Now ethically it is very wrong to misguide and make false commitments with clients for the results they will never see; at least not soon enough.

If I like Google even a little, it’s because of their constant search engine algorithm updates. Such updates have made it easy to track shady and spam SEO practices. Of course spammers can get short-term SEO results and rankings in Google using various Black Hat optimization techniques, but eventually they will be tracked and penalized by the big old G (Google).

How These People Negatively Affect To Authentic And Professional SEO Community

Just like in any other profession or business, people with unethical practices also bring in doubt the good ones. Same thing happens when clients are approached by legitimate SEO service providers. The businesses are more concerned about their online business and they are extra careful in selecting the right SEO company for their website marketing project.

But fortunately there are authentic ways an ethical SEO company can prove to be the right provider for the client. Most businesses ask for references and past SEO projects a company or a service provider has worked on. This minimizes the risk of becoming a victim of any shady search optimization company and it results in client satisfaction as well as winning the project.

What You Need To Do (As A Professional SEO Specialist)

Stay firm. Don’t let these spammers walk on your line. Keep learning and moving forward with latest SEO trends and marketing techniques. I can tell you one thing that identifying a fake SEO is very easy in today’s world as you can instantly tell by the way they talk about SEO and link building techniques. So be happy that you are different and far better than them.

As far as SEO projects and clients are concerned, the business community is now also mature enough to trace if they are being conned or scammed by a fake SEO service provider. Eventually you will see improved number of clients as long as your SEO techniques are not shady and obsolete.

To those who are new to the Internet Marketing world and want to learn things the proper way, there are lots of free and trusted resources out there and you can definitely learn a lot from these sites. Sites like WarriorForum and WickedFire should be your top learning platform when it comes to learning SEO.
If you have anything to add or share your experience about something relevant to this post, please leave your comment below.

Keep It Real

This is yet another essential aspect of running an online business successfully. Do everything ethically and by the rules. Developing trust of customers is vital and it pays well in the long run. Stay legit and professional. Just because you are a new business should not mean that you will not attract customers successfully. Yes, it requires very hard work in the beginning to find customers but it is possible. Never give up hope and strive on offering quality to your customers.
Remember, this is just a single aspect of starting an online business from scratch. There are many other metrics you should consider before launching your online venture. Things like, business name, domain, trademarks, policies and etc. are just a few of them. So it would be better to do your research from the ‘legal side’ as well. Just stay away from using trademarked business names and domain names, and always use original and unique content for your website and marketing campaigns.

Having a successful online business not only gives you piece of mind but it also has so many additional opportunities to dive into. Like I mentioned above that you can simply start anything, an eCommerce store, mobile application development company, search engine marketing agency, become a professional writer, proofreader, and the list goes on and on.Stay focused and firm. Do not hard work stop you from achieving your goals.

Writing Professional Website Copy Content

From the perspective of sales and business, it is important to present your website content in a distinguished way to your visitors. Remember, after seeing your website, it is your content that can either attract or irritate your visitors, and you don’t want to do the latter one; right!
Following are few key factors that every online business owner must adhere to while writing website content:

– Do Not Sell Directly

The first thing you do not want from your website is to wear-off your visitors by throwing your products or services directly on their faces. It is a fact that no one likes to be sold to. Don’t you hate salesmen when they knock at your door to sell you a vacuum cleaner? So play by the visitors’ rules and provide them a platform (your website) where they can comfortably browse things they are looking for.

– Show Customers How You Value Them

The most important thing is that customers are attracted towards the value they will receive from a certain business; in the service they receive from them. So use your website content to ensure your potential customers that you are one of the best solution providers and that you guarantee professional services or quality products.

You can do that in a variety of ways using your site content. Show them your skills, share personal experience of your projects you have recently done, add positive testimonials and reviews of your previous customers on your site, offer discounts and competitive pricing and etc. To simplify the above-mentioned, you can write blog about your business so that your audience can stay up-to-date about your business.

It may feel a tricky part if you are starting a business from scratch, but never compromise on quality factors. Starting a website business is typical but not that hard, so always focus on providing quality services to your audience and ensure them your reputability.

– Communicate With Your Audience

Engage them in your content in a way that they find it interesting to read. Tell them about your company and services/products you have and how these can be used for their benefit. Ask for their suggestions on how you can improve your website and services.It is crucial to have an option where you and your customers can communicate. It would minimize the gap between the buyer and the seller and would also answer various questions of the customer upfront.

How To Represent Your Internet-Based Business

When you are done researching about how to get started, then would be the time to move on to another important factor. And it is how you should present your business to your target audience.

1. Having A Beautiful Website

It is crucial to have an attractive and user-friendly website to receive attention from your target audience. Many business owners neglect this part in their online marketing strategy and they later face losses or low return on investment (ROI) from their online venture. Remember, your website is the first thing that visitors will see and it should have all the important features to offer a friendly visitor experience to your audience.

So how can you get a website with a good-looking design and how do you know if it is best for the business you are going start.

Normally there are ways you can identify how to go about when it comes to having a business website designed. The first thing to get started is to see other websites in similar businesses. See how their sites are designed and what features these sites are using. Explore how the site is presenting the information and how it engages with its audience. You can do these simply by using following websites:

1. Archive: You can see the history of websites and when the site was first launched and when it was redesigned. This will help you to observe what the site used to look before and what changes the new site has.

2. Alexa: See what traffic rank the sites have . AlexaRank of less than 100,000 is considered a good traffic rank and it defines that the site has probably thousands of visitors a month. Results may vary though from site to site. This is only to get the basic idea of how much traffic the site receives.

3. Google Mobile-Friendly Test: Having a mobile-friendly (or responsive) website is important these days as the majority of traffic now comes through mobile and other portable devices. This online tool will tell you whether the site has mobile-friendly layout or not.

4. Website Speed Test: Check load times of sites and how long they take to load properly. You can also use this tool to test your own website. A good load time is somewhere from 3-5 seconds. So make sure your web pages are not heavily crafted.

5. Content and Code Ratio Tool: Although this tool is somewhat necessary for SEO testing, but I am mentioning it here also. The tool lets you know the ratio of your on-page content and the actual code behind the page(HTML/backend coding.) It will also tell you what ratio is good for content and code.

Starting An Online Business — What To Do

There are several business opportunities available online and anyone with proper knowledge and understanding can join in. The key factor to consider here is to start with something you are personally interested about. It can be anything—gardening, baking, decoration, website design & marketing, and so on.

I, for example, started my first online business by offering professional website design services. Why? Because that is something I was passionate and (somewhat) skilled about. I have to admit though that I am limited with the skills when it comes to designing big websites, but whenever I required any help in the development of such sites (database-driven or CMS websites) I always knew where and how I can get the tasks done.

The point here is to offer something what you can do well; professionally. So you can not rely on anyone else to complete a task or a service you offer on your website. But that is only for new starters.

For professional online marketers, they know how to get things done even if they are not a professional in that specific field. That’s right. They identify profitable online business options and outsource that task to someone who is skilled in that field. This leaves these online marketers a handful of commission on every sale they make.

So one can also own an online business in any profitable industry but the trick here is to understand the basics of that specific industry. Remember, Internet marketing is mostly about researching things and learning them. And the best thing about starting an online business is that it has so many opportunities for everyone.It does not matter if you are an expert in anything or not, but you can do just whatever is profitable in the online world. And no, I am not exaggerating when I say that one can just do anything on the Internet.However, this does not mean I am encouraging people to become ‘Jack of All Trades’ or a ‘One Man Show’. It is important to first gain deep knowledge and skills of any business you are willing to start and once you are confident, move forward with it.

The Misconceptions And Confusions Of Working Online

From my experience, I have seen and heard about people who think that working online means doing no work at all. Many people who are new to the Internet world get the idea that all they have to do is to switch on their computer and the money will start rolling in. WRONG. That is the No. #1 misconception about working online.

Just like any other traditional offline business it requires knowledge, skills, time and a little investment to get started. Making money online is easy but it absolutely does not mean that one has to do nothing to earn it.

Another misconception about starting an online business is that people think it mostly works on auto pilot and no effort is required after setting it up initially; means no regular work is required for the maintenance of the business. WRONG AGAIN.

The truth is that once a business starts rolling, it increases the responsibility of the owner to offer more trusted and reliable services/products to their audience. Not only that, more work is essentially required to compete against other online businesses (competitors) to make sure you stay on top of your game.

Then there are people who think that online business can make them millionaires in no time. Just kidding. But the misconception is that many people think that by having an online business, they can become rich very fast. I hate to burst the bubble but this is; WRONG WRONG WRONG.

The reality is that just like every offline business needs a set of skills, work, maintenance, ideas, marketing, capital and etc. to keep it going, same things applies in the online business world. However the plus side of starting a business on the Internet is that it takes less resources and low capital upfront to get started. But that does not mean that the business will grow itself and can make anyone rich in no time.

Yes there are examples where newly launched online businesses were able to mark their success in lesser time and became billion dollar companies. But it goes without saying that those companies have ideas, innovation, and hard work behind their success.

The truth is that running a business online is different in a variety of ways than having a traditional business, and it pays well in return as long as it has been managed seriously and adequately. For example, you require less amount of upfront investment as well as low (to no) manpower to start with.

Focus that you are starting to offer a product or a service to your audience and that it will be your source of income, without focusing too much on various factors of how different online businesses are. Stay positive and work on the development of your online business rather than wasting time thinking about baseless things.Remember, it may sound confusing in the start but when you do your research and learning properly, I am confident that you will know about Internet business in a matter of days.

8 ways to find legit freelance work

8 websites that help you build your freelance career

If you’ve ever looked for freelancing work, you probably had to wade through an overwhelming number of websites and job listings, only to come up empty. There’s a lot of competition for freelance work, but that doesn’t mean you can’t land the freelancing gig, or gigs, of your dreams. These eight websites connect freelancers with legitimate contract work in nearly every industry imaginable.

Online No Investment Freelancer Work at GetACoder

Work at Home Jobs Online: Freelancer is self-employed and hired to work from home for different companies on particular assignments. Needs of people encouraged freelancing sites to start up. Everyone has talent but not like as same as another. That was the actual reason for coming a word called “Freelance”. Here, People selling their talents for a bit of money. It is simply, exchanging two things that are money and talents from one side to another side.

WORLD GOOGLE ADSENSE LOVER

AdSense is a nice way to monetize your traffic, and very easy to implement. It’s one of my top earners and has been since 2003. Google.com earns most of its revenue by allowing other website owners to advertise on their search results pages. All this is managed through a program they call AdWords (pay per click marketing). You see these ads displayed above the free/organic results and along the right side of the page on Google.com. These are called Sponsored Results, and the advertisers are paying a certain amount of money per click for these ads. It’s an auction-based system that allows advertisers to compete for those spots. Whomever has the highest bid and most “quality” ad, gets the top spot and so forth. Now you can earn a share of the revenue that Google earns from AdWords by displaying these same text or image ads on your site. When someone clicks, you earn roughly 68% of the click and Google gets the rest.
This program is called AdSense.
It’s a great program that can help you drive additional income to your website – especially if it’s mostly content based. So if you are one of those people that doesn’t like the idea of paying for a site, this is an excellent way to earn your money back and then some. Please make sure you read this entire article. AdSense is not a get-rich-quick scheme and it takes a lot of work to make money. Don’t think that just because you join, you are guaranteed to make big money.
How Does AdSense Work?
The concept is simple. You display ads and get paid when people click and sometimes just view the ad (usually it’s mostly clicks, though.)
How Much Can You Earn With AdSense?
The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I’ve heard of earnings anywhere from 2 cents to $15 per click.

Getting over $1 is probably very rare, although it does happen from time to time. However, you will find that most of your earnings will be on the lower end of the spectrum. It’s important to note that I cannot estimate how much you will earn based on your traffic. People always want to know what the average amount is per click. No one knows the answer to this except Google, so don’t let anyone try to tell you any different. It would be impossible for myself or any AdSense publisher to give this information because the ads all cost different prices and we have no idea what advertisers are paying. However, there are some niches that obviously pay more. So it is logical to believe that keyword phrases like sex, make money, etc. may earn you more per click since these are highly competitive keywords that are searched for quite a bit on The more competitive the search term, the more the advertisers pay and the more you earn as a publisher. Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you’ve generated that day, week, month, year, etc.For example, if you see that you’ve made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That’s as detailed as their stats will get. Also remember, that’s only an average. You won’t know how much each specific ad brought in. The amount you’ll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience’s interests, the placement of the ads on your pages, and of course the amount you receive per click. Ideally, you should create a site on a topic you know a lot about. That way you’ll have a much easier time creating a generous amount of content on that subject.

How to Earn Money Online With low Risk

Although there are a lot of ways by which you can earn money online. But I will discuss only a few of which are easy to use by everyone. A few of them are listed here

Blogging

Step-by-step instructions for starting your blog are below. But first, watch this video and find out how you can avoid the biggest mistakes that almost all new bloggers make.

Here are 5 EASY steps we’ll take together to help you start a blog and make money online.

Step #1. Create Your New Blog

The first thing you need to do is find a home for your new blog. This is where your blog will live. It’s where you’ll write, publish, and manage your blog posts (or articles). It’s where you’ll decorate and personalize your blog.

Don’t make the critical mistake of confusing an old-school web host for a blog host. If you get a web host, that’s like buying the shell of a house – you’re going to have to build all the walls and install the plumbing yourself!

How to Ensure Ecommerce Growth in 2016?

Ecommerce in India will flourish in leaps and bounds this year as several studies reveal that. ASSOCHAM in one of their surveys revealed that India is most likely to touch the $38 billion mark this year, which is a whopping 67% rise from $23 billion in 2015. The growth has been quite stable since 2015 and researches have further stated that it is largely due to the increase in number of smartphones and better internet connectivity. Over the last year there has been a growth of 52% and that was attributed to many factors. Growth in the number of smartphone users was one prime factor.
What's more to happen in 2016?
2016 promises a lot. The year will start with a mega event – Start Up India, Stand Up India, that is held by the government of India and will be hosted by none other than our honorable Prime Minister Shri. Narendra Modi. Only a few select companies are invited to this event to be a part of it and boostmysale is one of them. Addressing about the event in 2015, Modi said that:
"A structure will be presented before you. This programme will be connected to the country's IITs, IIMs, central universities and NITs. Wherever there are youth, they will be linked through ‘live connectivity."
Talking about the riole of mobile further, there are several things were published ASSOCHAM in their study. They said that online shopping is acting as a game changer for ecommerce and it could contribute to as much as 70% of the total sales in the coming days.
How to Hack Ecommerce Growth in 2016?

There are a few things that should be done in order to ensure that your ecommerce business follows an impressive growth trajectory in 2016. So, here are some of the top factors that should be focused on in order to get the best results.
Omni channel ecommerce will be a prime sale booster in 2016. You will have to make the shopping process more robust and streamlined for as customer. A multiple presence is always a crucial way to boost sales. A customer should always be given the advantage of shopping or replacing things from any branch.
Content marketing is another essential aspect that should be focused on. With a vast scope for B2B ecommerce to flourish, sellers should not miss on the slightest of opportunities. Detailed content plays a very crucial role.
Proper inventory management is another crucial aspect that should be focused on. With a robust inventory management system, you will be able to cater smoothly to your customers and there will not be delayed deliveries or failed orders, thereby ensuring satisfied customers.

PPC Company Benefits Businesses in Local Marketing

Businesses focused on expanding could overlook the power of their local markets. Building a solid foundation within a business  community can lead to greater long-term business growth, as well as brand loyalty and trust from customers. An effective way to capitalize on the potential clientele right in your own backyard is to hire a pay-per-click (PPC) company with the knowledge and experience to drive your campaign with effective PPC ads. Besides being one of the fastest ways to generate more local leads, PPC advertisements can be an advantage to your digital marketing strategy for numerous reasons.
Localized Targeting
People unfamiliar with PPC often don't realize that they can create PPC ads that are visible only to others in your city. This is where the right PPC company comes to play. Their team can help businesses setup and distribute Geo-targeted ads that reach locals, whether they are city or state wide. You even have the option to target PPC ads by zip code. Regardless of the campaign size, effective PPC ads can result in much more targeted leads when your customer is organically searching for something you company offers.

Results You Can See
One of the greatest aspects of a PPC campaign is you can see if your ads are working effectively of not. Moreover, experienced individuals or PPC companies can even determine exactly what element of an ad is not performing as expected. With such straightforward results, it is easy to make any necessary edits, changes or additions to optimize an ad's performance.
Rule Page One of Search Results
The quickest way to get a business on page one of any search engine is with a pay-per-click campaign. If your SEO strategy has yet to result in any first-page ranking, a PPC company can create an ad that will appear on page one of a keyword query. Of course if your SEO strategy has provided the desired outcomes implementing PPC ads will result in a company occupying even more space on a results page – making it more likely potential customers will click on your brand.
Get Instant Results
While an SEO campaign can provide numerous benefits to a business, it takes quite a bit of investing time to acquire the results most businesses are after. Fortunately, a PPC ad can help deliver immediate reactions from customers because as soon as the campaign is made live by a PPC company, they are able to see and click on your ads. A PPC program is the ideal way to keep leads and revenue steady, while your organic advertising efforts continue to develop.

Are you a Small Business with Big Plans?

If you're looking to expand your sales and show the world what you have to offer, Calm Digital offer ecommerce website design solutions which will help you to promote your brand and make new sales further than ever before. If you've relied on word of mouth or perhaps people just passing by, but you feel you could do more to make yourself known, an ecommerce website is a great place to start to encourage more visitors and promote your products. If you already have website but it's no longer attracting people or looks a little outdated, then Calm Digital can create a fresh, clean design to help you relaunch your brand. Calm Digital understand that some businesses want to be involved with the design of their website from start to finish, so you are encouraged to input your ideas and explain exactly what you need your website to do before going ahead to the design and development phase. You need your website to work for you and you need something designed for your business, as a unique brand – after all, who knows your brand better than you!


Once your new website is developed and you're happy with the way it looks and its usability, you can start to think about promoting your new website through social media. Social media is a great way to promote a brand, it helps to make a seemingly anonymous figure behind the business become more relatable and trustworthy. One of the most well-known sayings in sales is ‘people buy from people', so if you create a more human feel to your brand through social media, you're likely to seem more approachable and friendly. If you're new to social media and you need some advice on creating engaging posts and campaigns, Calm Digital are a social media agency who can really help you to make a difference. Calm will help to discover where your target audience are online, what they engage with and offer you the support you need to gain more followers, likes, shares and mentions. Social media can be quite a tricky part of business

Calm Digital have worked with many local, national and international brands on all kinds of digital projects. No project is too big or too small for the web design and development team, so come and have a chat and see what they team can do for you.

What not to do in Paid Survey Jobs

Participating in a survey business is not a venture for anyone since you do not have to pay any dime to sign up a survey website because legit websites do not charge any fees. Survey business is all about giving you fine earnings yet to make the business a real smasher on a continued basis, it is essential that you are well aware of strictly what not to do to avoid the possible disappointment. It truly matters monumentally for one to be aware of the varied don'ts in the survey business since it will help you overcome the blunders you may commit inadvertently thus enabling you to make your survey business a real smasher before long.

The following are the three basic blunders that one must be aware of and avoid in paid surveys:

1. Avoid signing up a survey program if you cannot react timely
Time is a critical factor in virtually every business, so is the same for Survey Business. Unless you muster the courage or confidence to spend a few hours daily for the business, it is better not to sign it up. The reason being given that if you do not give a timely response, your reputation in the eyes of the company will start to dwindle and they will stop sending you survey invitations in the wake of this critical situations, you obviously lose the opportunity to make money.

2. Avoid signing up websites that ask for membership fees
In general, legit and reputable companies do not ask the potential participants to deposit membership fee. So if you encounter any survey websites that demand fee in order to get involved in the activity then do not consider them for signing up. Additionally, refrain from depositing any money to the websites that require survey details because if you research online, you will be able to find a host of websites that feature such bits of info free of cost. If you feel an urge to sign up the survey websites giving you free joining yet it is good to conduct a thorough research about them and understand if they are actually legit. If you observe that the company is a dandy one and the information they feature is worth the money then move forward to defray the payment.
3. Avoid Signing up Websites that Assure to Giving Far-fetched Returns
It is now an open secret that participating in a Survey Job give you perks typically less than $25 in general. By long odds, there are also a handful survey websites that can pay very hugely. Yet with that said, you cannot expect to make money within the range of $50-$70 per survey. Therefore, if you come to know about or turn up a survey website that assures you something more than what you guess then avoid signing up it.

Why B2B companies choose e-commerce ?

As online commerce grows, customer expectations are also changing. B2B companies are realizing that traditional ways of doing business are no longer sufficient to survive.

Today, B2B organizations have grown from just being online B2B portals and are viewing e-commerce as an engine for profitable operations. E-commerce in the B2C sector is roaring and is largely contributing to the country's GDP, so why not B2B? They are realizing that their success is largely dependent on incorporating modern e-commerce capabilities. When we say e-commerce, we mean rich and interactive displays, online merchandising, personalized content, guided search and much more. Using e-commerce capabilities has largely helped B2C companies reduce costs and drive growth.
Using e-commerce and its allied activities can essentially contribute in the success of B2B companies and can also help them survive in the evolving marketplace.
A survey revealed that e-commerce platforms for B2B have a relatively low cost but high return on investment.
The benefits of adopting modern e-commerce are plenty. By adopting an e-commerce platform, B2B companies will benefit in the following ways:
v Improved operational efficiency and lowered costs
v Strengthen relationships with existing customers and increase reach
v Grow business
v Deliver the right information and content to partners, distributors, suppliers, exporters, re sellers and customers
v Provide a familiar B2C like customer experience
B2B e-commerce helps in improving operational efficiency by automating previously used manual and labor intensive processes. It also provides customers self-service options. It also automates buyer registration, delivering online catalogs and displaying contract-based pricing. By offloading some tasks, sellers get the opportunity to use these resources in better places.
Also, there is no other platform than e-commerce to retain customers. Modern e-commerce platforms make it easier for B2B companies to do business with customers. This helps in improving their responsiveness, service and brand building.
Online B2B portals can integrate e-commerce and social media to directly influence customers and establish a brand preference. Such integration will help them reinforce their brand and increase influence with end users.
The top goal of B2B companies has shifted from reducing costs to making profits. B2B e-commerce bridges the gap between the desire to grow business and budget constraints.
Thus, B2B organizations should be quick to adopt modern e-commerce platforms. In this long-run this will benefit them as the economy continues to grow and improve over time. It will also help them gain responsiveness and reliability which is very essential in this sector.

As online commerce grows, customer expectations are also changing. B2B companies are realizing that traditional ways of doing business are no longer sufficient to survive.

Today, B2B organizations have grown from just being online B2B portals and are viewing e-commerce as an engine for profitable operations. E-commerce in the B2C sector is roaring and is largely contributing to the country's GDP, so why not B2B? They are realizing that their success is largely dependent on incorporating modern e-commerce capabilities. When we say e-commerce, we mean rich and interactive displays, online merchandising, personalized content, guided search and much more. Using e-commerce capabilities has largely helped B2C companies reduce costs and drive growth.
Using e-commerce and its allied activities can essentially contribute in the success of B2B companies and can also help them survive in the evolving marketplace.
A survey revealed that e-commerce platforms for B2B have a relatively low cost but high return on investment.
The benefits of adopting modern e-commerce are plenty. By adopting an e-commerce platform, B2B companies will benefit in the following ways:
1)Improved operational efficiency and lowered costs
2)Strengthen relationships with existing customers and increase reach
3) Grow business
4) Deliver the right information and content to partners, distributors, suppliers, exporters, resellers and customers
5) Provide a familiar B2C like customer experience
B2B e-commerce helps in improving operational efficiency by automating previously used manual and labour intensive processes. It also provides customers self-service options. It also automates buyer registration, delivering online catalogs and displaying contract-based pricing. By offloading some tasks, sellers get the opportunity to use these resources in better places.
Also, there is no other platform than e-commerce to retain customers. Modern e-commerce platforms make it easier for B2B companies to do business with customers. This helps in improving their responsiveness, service and brand building.
Online B2B portals can integrate e-commerce and social media to directly influence customers and establish a brand preference. Such integration will help them reinforce their brand and increase influence with end users.
The top goal of B2B companies has shifted from reducing costs to making profits. B2B e-commerce bridges the gap between the desire to grow business and budget constraints.
Thus, B2B organizations should be quick to adopt modern e-commerce platforms. In this long-run this will benefit them as the economy continues to grow and improve over time. It will also help them gain responsiveness and reliability which is very essential in this sector.

Generating Residual Income! Generating Residual Income Is It the Best Way to Accumulate Real Wealth?

I am not a political person, nor am I going to make this article a rant about my political affiliation, but I was listening the Bernie Sanders a few minutes ago.  He said that since in early 1990's when NAFTA was created we have lost 60,000 American factories to places like Mexico and Vietnam where the labor is much cheaper.  I believe the minimum wage in Vietnam is sixty-five cents and hour.  How can we possibly compete with that?  We require a job that pays at least $15.00 per hour in order to survive.

The only way we will survive in America is with the possibility of generating residual income.  So many people do not know what residual income really is.  There are two aspects of residual income that are sooo good.  One is that once you work for it, it pays you over and over again.  Generating residual income is based on our efforts, not our time.  If you put a lot of effort into it when you first start a business then you will not have to put as much into it later.

It will even pay your children and your children' children.  I would love to know that my grandkids have a secure future in an economy that seems to be failing more and more every day.  Their future is not nearly as secure as my future was when I graduated from high school.  There were plenty of high paying jobs then.  Now they are virtually gone and when you find one you will want to hold on to it because it is precious as gold.

An income that pays you over and over again for you efforts is just one good thing about generating a residual income.  The second thing that is so good about it is it allows you to leverage other people's talents.  That's called the compound effect.  Once you start compounding your efforts with other people's efforts, your business can grow very quickly and keep growing exponentially.

The problem with generating residual income is that it can be a difficult thing to learn.  We are taught to generate employee income. That is just about the worst possible way to earn a living.  Generating residual income is a much better way to make money but it can be a difficult transition from employee income to residual income.  You will need someone to come along side of you and coach you through the first six to eight months.  That is the best way to make generating a residual income viable for you.  You will need someone that is trained and has done this before. 

SAP Business One ERP Provider

India is fast becoming a manufacturing hub for the companies across the world. Hundreds of SMEs are getting started to cater to needs of ever increasing population. When an SME starts and spreads its presence across various regions, it has to organize itself into various departments to serve the increasing customer base.
The emergence of the internet as a primary medium of reaching the buyers, suppliers and customers have altered the way the business is done. SAP Business One is a global leader in ERP for SMEs. ERP stands for enterprise resource planning and is a software application which manages the entire enterprise as a whole.
In earlier days every department has its own application to manage the day to day business. The accounting department has its own software, marketing department had it own application, and finance department had its own application. These applications were not able to communicate with each other and if the management wanted to see the enterprise-wide picture of the business, it was very difficult to do so as each software will take it own time to generate the reports. As these reports are from different department so aggregating them to give the clear organization-wide picture took, even more, time.

This is where SAP business one helps the fast-growing SMEs. This application does two important things; first it automates every department and second it integrates the entire department into a single application. After implementation of SAP, each department gets it own software module to run the business function successfully.
Vestrics is the Best SAP Business Partner in India. We have best experience in implementing SAP across many industries. The industries we have catered to are Retail, Manufacturing, Transport, and Logistics, & Pharmaceutical and Life Sciences.
Once you have opted to implement SAP with us you can be rest assured that each module will be implemented as per the requirement. You financial management will be completely automated and it will automate the accounting and financial processes. Your will be able to make more profitable decisions with comprehensive financial management tools.
As an SAP ERP Provider we ensure that you get a complete service and if you have to enhance the service of the application beyond the boundaries of the organization we'll help your e-commerce portal integrate with SAP so that your buyers, suppliers, customers can access the website from anywhere.

Office Workstation

Furnishings and layout are an integral stage of any project and plays an authoritative role in functioning of that respective space. This article focuses on office workstation, their application; design concepts and detailing. Office spaces must have an environment that should accommodate a large number of people working on their jobs for more than 8 hours a day. The office spaces require furniture for the person to work i.e. an office desk and chair. The most basic design requirement is that the desk must be big enough to lodge a PC/laptop and its accessories, top and/or storage space to keep all the paperwork, and the surrounding circulation space.
The context for office workstations required to be modular in nature which gives the unit flexibility of being versatile in use. They can be categorized into wall-based, dock-based, beam-based, storage-based and group-based. The basic design criteria behind is that the user must be physically comfortable and be able to sit and work for long hours. The spine of the user must be in comfort and the legs should be free to use the foot rest whenever exhaustion is felt. Therefore, functionality, design, aesthetics and adjustability factor are key features to any office workstations.
The office furniture involves various sorts of categories according to the user. Modular furniture designs offer many design solutions for the same. The following points would briefly describe about the above statement:
Workstation for Staff
The workstations here are of prominent importance and utilization. The requirement for an ideal workstation design and arrangement is to accommodate maximum users without compromising any other spatial needs. This can be worked by varied layouts and shapes. Modular furnishings here offer wide ranging products in multiple material and colour range.

Workstation for Single Person
In this scenario, the furniture is used by a single person in addition to extra seating used by the people who would come in for meeting with that person. This includes a desk with pc space, storage cabinets which are part of the unit.
The size and height of partition relate to users as well as architecture. The partition must be high enough to be able to provide required privacy as well as be efficiency in needed communication between 2 persons. These stations can be explained in the pattern of their design specifications listed as follows:
The I-Shaped Stations
This layout is a simple desk chair arrangement and can be placed in versatile places. Being one directional, they can be faced against a wall or another unit itself.
The Cross Stations
This layout comprises of 4 L-shaped units of desk and chair in a Greek/Roman cross formation. This unit further can be arranged into different geometrical layout like in linear, staggered, or random formations.
The Discussion Stations
These stations are specifically used where there is no need for separate workstations. The design offices involving fields like graphic designing, animation, architecture and other creative fields find a great use for these kinds of arrangement. This enhances the process of group activity and team involvement. The arrangement is usually a large/long table with more than 3 chairs/stools to sit around.